The Pak Institute for Peace Studies (PIPS) and the Karwan-e-Aman set on air FM Radio Deradicalization Campaign in Pakistan in national and regional languages on 1st March 2011. The PIPS has collaborated with the Karwan-e-Aman to produce and disseminate this campaign as part of its Deradicalization Plan (2007-13). The purpose is to counter the extremist ideologies at societal level by creating awareness among the people about Islamic messages of peace, tolerance, religious harmony, peaceful co-existence and social welfare.